At CES 2022, Samsung has released its ‘837X’ virtual world offering visitors quests, NFTs, and access to live music events, as well as previews from Samsung’s CES 2022 keynote.

The virtual world is inspired by its real-world flagship store in New York City. The experience is designed to empower guests to create and personalize their own virtual world. It emphasizes self-expression and interactive exploration.

Gameplay Mechanics:

• New Customization Quest - 'You make it' :
  Launched with a focus on customization, this quest invites visitors to lead and curate personal experiences. It is a "choose your own journey" style quest, promoting individual expression.
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• Redesigned Interior :
  The interior of 837X has been completely revamped with vibrant colors and a new aesthetic, encouraging exploration and self-expression.
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• Characters and Environments :
  Participants encounter three mystical characters—a tiger, an octopus, and an owl—symbolizing Samsung’s customizable technology. These characters guide users through various environments like the sea, jungle temples, and mountain islands.
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• Personalized NFT Art Creation :
  As users navigate through the experience, they participate in creating their own unique non-fungible token (NFT) art. This art is influenced by their choices throughout the quest. Samsung has collaborated with Pixelmind to use AI in generating this art, ensuring each piece is unique.
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• Rewards :
  The first 20,000 people completing the quest receive a one-of-one NFT creation. All participants earn 'You make it' NFT badges, adding to their 837X collection.
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• Artistic Collaboration :
  The experience reflects the partnership with Pixelmind and the incorporation of AI-enhanced creativity, allowing users to be artists driven by their imagination.
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• Future Reveal and Sharing :
  The unique NFT pieces created will be revealed and can be shared or displayed, symbolizing the users' journey in the metaverse.