NASCAR Speed Hub is an immersive 3D experience that lets players design cars, unlock exclusive virtual items, play mini-games and connect to other popular experiences on the platform. NASCAR’s Roblox experience also builds around a popular collaboration with Jailbreak (Another Roblox game). Jailbreak players who complete a time trial in NASCAR Speed Hub will earn a limited-time NASCAR-themed 75th-anniversary skin as part of a new vehicle launch.

The Hub receives updates aligned with real-world NASCAR events, such as the Chicago Street Course and the Phoenix Raceway, offering a digital counterpart to these physical race events.

Gameplay Mechanics

• Customization and Design: Players can design their cars with various colors, patterns, and numbers, allowing for personal expression and unique vehicle aesthetics.
• Time Trials and Currency Collection: Central to the experience is a time trial feature where players can race against the clock, collect currency, and use it to upgrade their vehicles.
• Car Upgrades: Essential for competitive gameplay, upgrades improve car performance, contributing to a player's success in time trials and their standing on global leaderboards.
• Mini-Games and Quests: Includes activities like the ‘Quest for Diamonds’, where players hunt for special items across various games accessible through the hub.
• Leaderboards: Competitive elements are reinforced with leaderboards tracking various achievements like best lap times and most donuts.
• User-Generated Content (UGC): The experience features merch haulers selling collectible avatar items, with weekly collectible UGC items encouraging continued player engagement.
• Event-Specific Features: Each event-themed update brings new features, such as the ability to explore reimagined maps like the Chicago Street Course and the Phoenix Raceway, and unique challenges or landmarks related to these locations.
• Celebrity Involvement: Notably, in the Phoenix Speed Hub, NASCAR driver Dale Earnhardt Jr. provides an onboarding experience, adding an element of real-world connection to the game.

This comprehensive digital experience offers a multifaceted approach to engaging with the NASCAR brand, allowing fans to interact with the sport in a virtual space that mirrors real-world events and locations.