Nars Color Quest is a virtual endeavor initiated on Roblox, a popular online gaming platform, by Nars Cosmetics in collaboration with a metaverse brand Supersocial. This collaboration aims to offer a fresh metaverse experience to the players by leveraging the Roblox technology. It's a blend of adventure, video games, and makeup, inviting players into a vibrant virtual world where they can express their creativity with makeup while embarking on an interactive quest​.

Gameplay Mechanics:

1. Exploration and Collection: The gameplay involves exploring breathtaking tropical islands to collect iconic NARS shades. These shades are essential to complete a virtual makeup palette which is a core part of the game's objective​.
2. Customization: For the first time on Roblox, players have the opportunity to fully customize their faces with the NARS’ Lookbook feature. This feature allows players to edit facial features and place makeup virtually, enabling a unique level of self-expression and creativity​.
3. Creating and Sharing Looks: Players can create unique looks that express their personality using the collected NARS shades. They also have the platform to share these looks with the world, adding a social dimension to the gameplay​.

The innovative blend of makeup with the gaming dimension provides players a unique platform to express themselves while enjoying a game with a clear objective and interactive mechanics.