This initiative was showcased at CES 2022, where Samsung introduced a platform that allowed users to interact with 18 Samsung products in a virtual setting. This initiative is part of Samsung's broader strategy to engage with users in a digital space, and it reflects the company's innovative approach towards integrating its products into the virtual world​.

Gameplay Mechanics:

1. Space Decorating Experience:
   Participants can customize the arrangement of furniture and home appliances, personalizing the tone and manner of the space itself. This feature is designed to spark users' imagination and encourage creativity as they design their virtual homes​.
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2. Interaction with Samsung Products:
   Users can experience a total of 18 Samsung products within this virtual platform, including new products for 2022. This interactive feature gives a firsthand experience of Samsung products in a digital environment​.
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3. Empowering User Customization:
   The "My House" experience is also about empowering users to discover their unique style. Through this platform, users can not only imagine but also create their dream homes by decorating them with Samsung products. This feature also aims to provide a deeper understanding of user preferences as they customize their spaces​.
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This virtual initiative by Samsung extends the metaverse's value by offering a novel platform for users to interact with Samsung products and personalize their virtual living spaces creatively.