MonsterTown is an experience created to identify the most engaged audience likely to become a Monster Munch community and Co-construct future immersive experiences with them for next years.

Context:

• Reach and engage Gamers and take over the Gaming universe by speaking out on TikTok.
• In parallel, create custom Video Games for Monster Munch on Minecraft and Roblox throughout 2023 and animate the community on Discord.
• Rely on Gaming Influencers to gain notoriety on TikTok.

Idea: 


• Associate Monster Munch with entertainment and fun in the collective and family imagination.
• To deliver immersive experiences to players who want fun, escape from everyday life, and spend a convivial moment with others.
• To bring them joy, reduce stress and pressure, and maintain social ties.

Execution:

• Our agency collaborated with Castor & Pollux and Monster Munch France to define a visual universe aligned with the brand.
• We selected only the best Minecraft developers working with us for over 5 years and delivered the game in 1 month.
• The MonsterTown universe offered players a long, two-part adventure of considerable difficulty.