"McNuggets® Land" is a unique virtual world experience launched by McDonald's in The Sandbox metaverse to celebrate the 40th anniversary of one of its most popular products, Chicken McNuggets. In this metaverse, McDonald's customers can interact with various characters shaped like nuggets in a world inspired by McDonald's restaurants and dipping sauces.

Key features of the McNuggets® Land experience include:

1. Interactive Games: Users can participate in McNuggets-themed games.
2. Quests and Rewards: Players can complete quests for a chance to win two distinct types of rewards.
3. Global Rewards: All players who complete all quests are guaranteed to win 100,000 $SAND (the native cryptocurrency of The Sandbox) and a mystery box. Players who complete at least one quest can win a memorabilia.
4. Additional Rewards for Hong Kong Users: Hong Kong residents have the opportunity to win real-life prizes, including 365 days of free Chicken McNuggets for 10 players selected based on their sequence of entry and Chicken McNuggets Extra Value Meal Redemption Coupons for the first 10,000 players who complete at least one quest.
5. Guided Experience: Upon arrival, users will be guided by Coach McNugget and his assistant through the Chicken McNuggets paradise.
6. Interactivity with Nuggets Characters: The metaverse is filled with characters shaped like nuggets, offering a fun and engaging experience to users.
7. Accessibility: Despite being conceived by McDonald's Hong Kong division, access to the metaverse is open to all McDonald's customers regardless of their geographical location. However, the game will not be accessible beyond August 28th.

The McNuggets® Land experience is seen as an innovative move by McDonald's to offer engaging and fun experiences to its customers while embracing the potential of Web3 and metaverse platforms.