Kellogg's has made its debut in the metaverse with an immersive experience named "Froot Loops World", introduced within the popular game platform Roblox. The adventure starts in the player's Robloxian kitchen where they discover an empty Froot Loops box. Toucan Sam, the brand's mascot, then requests their help through a Froot Loop portal, marking the beginning of their adventure.

The main features of Froot Loops World include:

1. Obstacle Courses: The primary goal in Froot Loops World is to collect as many red Froot Loops as possible, the cereal that has vanished from everyone's balanced breakfasts. To achieve this, Toucan Sam guides players through ten different obstacle courses, each with its own difficulty levels and lengths. Red Froot Loops can be gathered along the obstacle path and by passing over labeled checkpoint markers on the ground. The majority of these obstacle courses are straightforward and easy to complete, although some require more patience and strategy.
2. Map Exploration: Players can explore a myriad of experiences such as swimming in a river of milk and cereal, sliding down treetop vines, and bouncing from spoonflower to spoonflower. The developers have thoughtfully designed a world that is as fun, colorful, and on-brand as possible, with features ranging from Froot Loops waterfalls to Froot Loops clouds.
3. In-Game Merchandise: For those looking to enhance their character's appearance, Kellogg's-branded avatar clothing and accessories can be purchased with Froot Loops in the Color and Curiosities store. Currently, these items can only be worn in-game, but as the experience gains popularity, there may be more limited items added that players can purchase with Robux, the in-game currency.

In conclusion, Froot Loops World provides an entertaining, brand-centered adventure that is captivating and engaging for its players.