The narrative within Hypnopolis centers around the new BMW iX2, which is an all-electric SUV. As players explore this city, they get to experience BMW’s innovative and sustainable vision firsthand. The city incorporates key architectural landmarks synonymous with the BMW brand, such as the iconic "Four Cylinder" company headquarters, BMW Welt, and the BMW Museum, thereby giving players an immersive experience rooted in the essence of the BMW brand​.

Gameplay Mechanics: :

• Challenges:
  Players are required to complete three specific challenges within "Hypnopolis". Upon completion, they unlock the Car Creator feature, where the real customization begins.

• Car Creator:
  Located below the double cone in BMW Welt within the virtual space, the Car Creator is where players can design their own car for the first time in Fortnite. Initially, players can choose from a limited palette of gamified paint schemes, rims, or trunks to customize the BMW iX2. Post the communication launch, a broader range of design elements including series paint finishes, rims, and interior options become available.

• Customization:
  The Car Creator provides a gamified platform for players to tailor the BMW iX2 to their individual preferences. This feature marks a first in Fortnite's history where players have the ability to customize a digital vehicle.

• Racing:
  Within "Hypnopolis", there's a race track where players can compete against friends or other players. They can use items during the race to hinder opponents' progress, striving to cross the finish line first.

• Exploration & Engagement:
  As players traverse through the city, they encounter various game elements and Easter Eggs that keep them engaged, all while immersing them in the essence of the BMW brand.