The Gucci Ancora experience on Roblox is an innovative virtual fashion experience aligned with the debut fashion show of Gucci’s new creative director, Sabato De Sarno.

The environment in Gucci Ancora is a digital re-creation of Milan's Brera district.

Gameplay Mechanics:

• Interactive Environment :
  Players can explore this meticulously designed space, getting a feel of wandering through a fashionable, artistic Milanese neighborhood.
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• Artwork Interaction :
  One of the key gameplay elements involves interacting with artworks. In a special room filled with art, the paintings are not just static displays but gateways to immersive challenges.
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• Immersive Challenges :
  These interactive paintings transform into challenges that players can engage with. Completing these challenges allows players to unlock various elements related to the Gucci Ancora fashion show.
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• Easter Eggs and Secret Portals :
  The experience is peppered with easter eggs and secret portals. These hidden features provide players with surprises and additional content, enhancing the exploratory and discovery aspects of the game.
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• Fashion Showcase :
  Players have the opportunity to discover and interact with digital representations of fashion looks from the Gucci Ancora show. This feature likely includes viewing, trying on, or even acquiring virtual Gucci apparel for their avatars.

A similar digital spirit is present in Zepeto, the South Korean app and social media platform to personalize avatars and create virtual worlds. It integrates elements from the Brera area and the fashion display, enabling avatars to explore outfits showcased during the event.