The Fenty Beauty experience on Roblox, hosted from June 30 to July 30, 2023, represents a virtual world that merges the realms of beauty and interactive gaming. This event features the products of Fenty Beauty, Fenty Skin, and Fenty Fragrance. The central theme revolves around creating a personalized beauty experience, with an emphasis on user interaction and creativity.
Key Elements of the Experience
- Featured Products :
The virtual world showcases three key products
- Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser
- Fenty Eau de Parfum,
- Fenty Beauty Gloss Bomb Universal Lip Luminizer.
- Interactive Activities :
Users engage in treasure hunts, navigate mazes, and participate in creation opportunities. These activities are designed to be immersive and interactive, offering a blend of gaming and beauty education.
- Gloss Bomb Creation :
A standout feature is the ability for users to create their own Gloss Bomb lip gloss in a game-based lab setting. This involves choosing ingredients, effects, bottle design, lid, applicator, and shade name.
- Avatar Customization Rewards :
Weekly, participants receive avatar accessories as rewards for their engagement and creations.
- Sephora Experience Integration :
Completed custom lip gloss creations are sent to a virtual Sephora Experience, a digital storefront within the game world. Other visitors can view and vote on these user-generated lip gloss creations.
- Weekly Selection and Final Judging :
Every week, 100 finalists are selected based on user votes. After four weeks, Rihanna herself reviews the 400 finalists and chooses a winning creation. This winning shade becomes a real product available for purchase in 2024 on FentyBeauty.com and Sephora.com.
- Virtual Environment Details :
The experience includes unique virtual environments like orange groves and mountains of whipped shea butter. These settings are not just for aesthetics but play a part in the interactive activities.
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