Backstory:

Celio India partnered with rapper Emiway Bantai to introduce "Celioverse" as a unique Metaverse experience. In t, Emiway is portrayed as the "King of the Streets," aligning with the theme of his new album, "King of the Streets"​.

• ‍Exclusive Collection Launch: The Celioverse experience is centered around the launch of an exclusive collection by Celio, inspired by Emiway Bantai's new album. This partnership aimed to blend Celio's fashion expertise with Emiway Bantai's musical prowess, thereby launching an exclusive collection within the Metaverse​.‍
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• Redefining Retail: The launch of Celioverse is described as a "cultural moment" by Ramees PS, the co-founder of Layer-E, which powered the Metaverse technology for this initiative. This experience is among the steps taken by Celio India to redefine the retail experience using Metaverse technology​.

Gameplay Mechanics:

1. In Celioverse, users can view the new "King of the Streets" collection and interact with fellow consumers and fans.