Let's review the Roblox opportunity
The goal of this chapter is to highlight the key reasons and methods for brands to invest in Roblox.
In progress
Roblox is a social platform where users can play and hangout with their friends. Players are engaging in conversations, forming friendships, and spending quality time together.
The way we connect online has evolved. Only instead of reading individually watching videos or scrolling Roblox offers an opportunity that is immersive and truly social.
Whether you're playing a game, attending a concert, hanging out with friends or shopping for a new outfit, real 3D memories are being created.
Brands can be part of these 3D memories created. With Roblox they can drive deeper fandom and deeper engagement.
Brands can reach Roblox Audience through different ways.
Brands can create their own experiences
Pros :
• Long-term investment
• Deeper engagement
Cons :
• Slower to build
• Cost more money
• Not Guarrented Reach
Brands can integrate into an existing Roblox experience
Pros :
• Faster to build
• Cost less money
• Guarrented Reach
Cons :
• Limited-time Event
Brands can create collections of items for players to purchase, which can then be worn across all Roblox experiences.
Players love UGCs items and love to share with their friends and on tiktok how they got them. This allows brands to enhance community influence.
Pros :
• Inexpensive
• Boost Community Influence
(Tiktok/word of mouth)
Cons :
• Micro-transactions
(Need lots of sales to make significant amount of money)
Since late 2023, Brands can display their video ads into existing Roblox experiences.
Coming soon, Brands will be able to sell real products from the platform.
Login or register to share your feedback
Feedback
0 feedback