West Elm x Roblox

The West Elm experience on Roblox offers a new way for the brand to promote its modern design.

By providing photorealistic versions of its products in the virtual world, players can design and furnish virtual homes while wearing West Elm-branded clothing on their avatars.

Additionally, the experience includes design challenges, mini-games, and obstacle courses for players, who can earn tokens, prizes, and gifts while interacting with the brand.