Vans World

This experience combines skateboarding, fashion, and a sense of community where users can practice their ollies and kickflips while trying on and purchasing Vans items directly within the experience. Brand enthusiasts will be able to define their own style and create their own board. Four Vans silhouettes can be customized, purchased, and worn in this digital world.

"Personal expression is deeply connected to skate culture, and Vans has supported and encouraged this kind of creativity for over 50 years," notes Nick Street, the global vice-president of integrated marketing at Vans.

"With the Vans World experience on Roblox, we're fueling creative expression in the digital environment and blurring the boundaries between virtual and real in fashion and sport in an accessible and inclusive way. Vans is an iconic global brand, committed to youth culture, and we are thrilled to offer this authentic brand experience"