Piñata Smash Simulator

This Roblox marketing campaign was a short-term activation within the Roblox game 'Piñata Smashlings' IP (from Toikido), which partnered with EURO 2024 to create its official mascot.

Description of the gamr during the event :
🚨 New UEFA EURO 2024™ Island Alert! 🚨  
🏆 Dive into the UEFA EURO 2024™ excitement with:

⚽ Meet Albärt: Engage with the official mascot of UEFA EURO 2024™

🥅 Play in 3 Adidas-Sponsored Mini-Games with exclusive Adidas boots

🎽 Exclusive UGC: Redeem special UEFA EURO 2024™ and Adidas-themed gear

🛍️ Shop at the Official Adidas Pop-Up Shop

🌈 Welcome to the Piñataverse! 🌈

⚔️ Swing your Stick to Power Up 💪

🪅 Bash Open Piñatas: Collect candies and goodies! 🍭

🥚 Discover Egg Pods: Hatch Smashling Pets! 🐶

🌀 Explore & Unlock New Areas

👍 Like & Favorite for the latest updates and exclusive content!

Step into Piñata Smash Simulator, meet Albärt, and immerse yourself in the UEFA EURO 2024™ spirit! Gear up with the latest Adidas products from our pop-up shop, challenge yourself in Adidas-sponsored mini-games, and become the ultimate piñata basher. Collect unique pets and top the leaderboard, celebrating your football passion in style!
---

The game is still live, but the activation ended since EURO 2024 has also ended.