UEFA Women Euro 2022 x Roblox

The "Women's Euro 2022" experience on Roblox by UEFA is a comprehensive virtual endeavor aimed at engaging young audiences for the UEFA Women’s Euro tournament of 2022.

Three mascots named Kai (number 4), Robyn (number 10), and Ashley (number 7) are introduced. They will be interactive characters in a game called "The Road to UEFA Women's Euro" and also feature in a skills challenge and edutainment series on YouTube alongside some of Europe's top football players.

In an educational YouTube series, 12 real football players including stars like Alexia Putellas, Vivianne Miedema, and Lucy Bronze will interact with the mascots to educate young audiences about football skills and other related topics.

The video series will be accessible to children, parents, and teachers, and will also be shared with schools across Europe via UEFA’s Football in Schools programme.

Gameplay Mechanics:

1. Avatar Customization:
   Players can dress their avatars in their preferred team's colors.

1. Training with Mascots:
   Players can train alongside the mascots to earn powers.

1. Obstacle Courses (Obbys):
   A series of obstacle courses known as "Obbys" challenge players to complete each course as quickly as possible by scoring goals and collecting golden tournament tickets along the way.

1. Timed Challenges:
   Players’ performance is timed, adding a competitive aspect to the gameplay.

1. Stadium Obby:
   A special “stadium Obby” will be unlocked in June 2022, marking the final lead-up to the women’s tournament.

1. Skills Challenge and Edutainment Series:
   Parallel to the Roblox game, a skills challenge and edutainment series on YouTube will provide an additional layer of engagement and education.

1. Partnership with Metaverse Gaming League:
   Though it’s part of a broader campaign, the mention of a partnership with the Metaverse Gaming League indicates a tie-in with live-streamed events on Twitch, creating a cross-platform interactive experience. (See the video)