Ralph Lauren x Zepeto

Ralph Lauren, the iconic American brand, has launched a digital clothing collection of 50 pieces available for purchase in the Zepeto social networking app. This app allows users to create custom 3D avatars and interact in virtual spaces.

The partnership with Zepeto also includes a virtual world featuring New York locations such as Central Park, the Ralph Cafe, and Ralph Lauren's flagship store on Madison Avenue. The K-pop group TOMORROW X TOGETHER hosted a live event in the virtual store in September.

The partnership with Zepeto is Ralph Lauren's latest foray into immersive digital products. The company has undertaken a number of virtual projects over the past year aiming to reach a new generation of consumers. It worked with Snapchat Inc. to create a collection of Bitmoji avatar outfits in August 2020 and augmented reality experiences in November. In June of this year, it became the exclusive outfitter for G2 Esports.