Philips Norelco Shavetopia [SZN 1]

The premise of the game is to collect razor blades.
Players had also a flying razor.

Players can try virtual hairstyles, play mini-games.

Philips partnered with 3 existing games : Retail Tycoon 2, Emergency Response: Liberty County, and Tower Defense Simulator.

First of all, Shavetopia experience had 3 Portals redirecting to these 3 partnered experiences.

Then, Philips also integrated into these experiences :

Retail Tycoon 2 :
Players was able to sell a new item (OneBlade) in their stores.

Emergency Response Liberty County : (ERLC Phillips Halloween Barber Quest)
The objective is to work your way around Liberty County to help the barber find all 10 razors. The razors are placed randomly all throughout the map, and although hints are offered, the search can be quite extensive given the size of the map.
All the Phillips branding can be seen in the barber shop.

Tower Defense Simulator : Philips x TDS Season
Players have to defeat bearded enemies to collect OneBlades, and shave your way through the new Season + earn exclusive skins.

Each game also deployed portals redirecting to Philips Norelco's Shavetopia Hub experience.

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The experience now is not available, but Philips created a new one : www.app.growthmeta.fr/experiences/philips-norelco-razor-racer