Nice's Masséna Museum in Spatial.io

The Metropolis Nice Côte d’Azur has launched a Metaverse, a virtual gateway to the territory, grounded in Web 3.0 technology. This new platform is intended to increase the visibility of the Metropolis by offering immersive, fun, and social experiences.

A key feature of this Metaverse is the digital reinterpretation of Villa Masséna, which is showcased as a new area to visit within this virtual world. This initiative was developed through the collaborative efforts of the innovation, communication, public relations, finance, legal, and culture departments, positioning Metropolis as a pioneer in this new digital transformation.

The Villa Masséna experience within the Metaverse seeks to highlight the cultural, event-based, and tourism activities of the territory. The platform contributes to the economic and cultural development ambition of the territory, strengthening the ecosystem that favors the development of the Metaverse and the proliferation of ideas and innovations.

By identifying itself as a 3.0 territory, the Metropolis Nice Côte d’Azur brings a new dimension to its NICE2028 candidacy, betting on creativity and the power of culture to build society and territory.

The inauguration of the Metaverse was concluded by Patrick Moya, a digital art veteran, with a conference that immersed the attendees in his colorful and poetic universe. He stressed the importance of collaboration among various actors to create innovative and inspiring projects.

The Metaverse is an immersive platform that could potentially revolutionize social interactions and behaviors and have a significant impact on the economy. By launching this Metaverse, the Metropolis Nice Côte d’Azur offers a new place for citizens and users of the territory to visit while enhancing the international visibility of the city.

This initiative also represents a commitment to innovative cultural practices, particularly in the digital domain, serving a policy of audience development. Nice's bid to become the European Capital of Culture in 2028 is part of this long-term cultural strategy that leverages creativity and the power of culture to build society and territory.

In conclusion, the launch of this Metaverse by the Metropolis Nice Côte d’Azur marks a significant step in the history of the city and its dedication to innovation and creativity. By opening the discussions on these new practices, it allows the actors of the territory to actively participate in this reflection.