Nestlé Cereals Metaclub - Decentraland

The experience is a digital breakfast experience. It was created to address important topics like ecology, offering online sustainability-themed challenges and 'play-to-earn' games.

The experience features 10 unique digital attractions. One of these is the "Anghami Lab Rooftop," a digital space where visitors can dance. Anghami is a music streaming platform focused on Arabic music, offering numerous playlists divided into genres such as "Arab Indie," "Dance Arabia," or "Egyptian Period Music." The platform also provides a global soundtrack. As a partner of the initiative, players of Nestlé's "Cereal Metaclub" will be able to obtain an Anghami Plus subscription.

Furthermore, players will also have the opportunity to claim or purchase limited edition wearable NFTs. All proceeds from the sale of these NFTs will be donated to the Rainforest Alliance, an international non-governmental organization that builds alliances to protect forests, improve the livelihoods of farmers and forest communities, and promote human rights.

In summary, "Nestlé Cereals Metaclub" offers a unique channel to engage, connect, and educate a younger audience on sustainability topics while providing an omnichannel brand experience.