MonsterTown is an experience created to identify the most engaged audience likely to become a Monster Munch community and Co-construct future immersive experiences with them for next years.
Context:
- Reach and engage Gamers and take over the Gaming universe by speaking out on TikTok.
- In parallel, create custom Video Games for Monster Munch on Minecraft and Roblox throughout 2023 and animate the community on Discord.
- Rely on Gaming Influencers to gain notoriety on TikTok.
Idea:
- Associate Monster Munch with entertainment and fun in the collective and family imagination.
- To deliver immersive experiences to players who want fun, escape from everyday life, and spend a convivial moment with others.
- To bring them joy, reduce stress and pressure, and maintain social ties.
Execution:
- Our agency collaborated with Castor & Pollux and Monster Munch France to define a visual universe aligned with the brand.
- We selected only the best Minecraft developers working with us for over 5 years and delivered the game in 1 month.
- The MonsterTown universe offered players a long, two-part adventure of considerable difficulty.
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