LEGO Minecraft competition

LEGO® Minecraft® planed to promote four specific Minecraft sets while ensuring an immersive, engaging in-game experience.

‍Objectives :

Promoting LEGO® Minecraft® Sets : Boost visibility and desirability for the four target LEGO® Minecraft® sets.

Player Engagement : Engage the Minecraft community in a manner that allows for sustained interaction over an extended period.

Brand Synergy : Integrate the distinct narratives and characters of LEGO® Minecraft® into the Minecraft universe without diluting either brand.

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