Lacoste UNDW3 virtual store

Lacoste has launched its first virtual store with its UNDW3 project, aiming to provide a 360-degree experience for the brand's customers. This experience will evolve over different seasons and collections. To support this project, Lacoste created a Discord server, where they quickly gathered a large community interested in the project. As part of this immersive experience, Lacoste launched a collection of NFTs named "Genesis Pass" and a new avatar collection called "The Emerge". These avatars were co-created with members of the Discord community and are intended for use in the UNDW3 universe. NFT holders will benefit from exclusive perks, such as access to special sales, limited edition products, and meetings with Lacoste's athlete ambassadors.

The virtual store includes three main spaces, each offering a unique experience to customers. Upon entering the store, customers are immersed in a space inspired by the brand's iconic details, with an interior resembling the mouth of a crocodile. The showroom highlights five seasonal products, all visible and purchasable in 360 degrees.

A second room offers a playful feature allowing customers to interact with more products from the brand's Christmas range, aiming to encourage shoppers to discover its collection in an innovative way.

A third room, accessible only to VIP customers from Lacoste's UNDW3 Web3 community owning a brand NFT, offers an exclusive experience. This room features "loot boxes" that will be distributed throughout December, allowing customers to collect and win prizes.

The creation of this virtual store aims to strengthen the sense of community among Lacoste's customers and position the brand as a pioneer in fashion in the field of e-commerce and Web3 innovation.

Thus, the immersive experience of Lacoste's virtual store in the metaverse focuses on creating a 360-degree experience for customers, combining digital and physical elements and offering exclusive benefits to NFT holders. The virtual store features unique and engaging spaces, such as a showroom showcasing seasonal products, an interactive room for exploring the Christmas range, and an exclusive room reserved for VIP members of the UNDW3 community of Lacoste.