Kaufland x Animal Crossing

The "Kaufisland" experience is a collaborative venture between Kaufland, a German supermarket chain, and Animal Crossing.

Kaufisland is not just a virtual supermarket but a part of a broader initiative to emphasize sustainability, reflecting Kaufland's real-world sustainability strategy named "Machen macht den Unterschied" (Doing Makes the Difference)​²​. A character named Phil Leita, whose name phonetically sounds like "Filialleiter" (store manager in German), is introduced as a sort of face for the virtual store​³​.

Gameplay Mechanics:

• Players have the opportunity to explore the world of a grocery market in a fun and engaging way​²​.
• A unique aspect of this experience is the emphasis on sustainability. Players can learn about where groceries come from, how returnable bottles are processed in deposit machines, and discover solar panels, wind turbines, and parking spaces for bicycles and e-scooters, all in a playful manner​⁵​.
• Kaufland collaborated with Twitch streamer Minimoli, who did a virtual tour of Kaufisland, bringing more visibility and interactive elements to the experience​⁶​.

This virtual venture allows players to experience the grocery retail environment while also engaging with sustainability concepts in a playful, interactive setting.