La marque Givenchy Beauty a créé une "Beauty House" dans le metaverse de Roblox, en réponse à l'engouement croissant pour le métaverse et les initiatives gaming. Cette création vise à recruter de nouvelles générations de consommateurs en leur offrant une expérience immersive et interactive dans un univers virtuel à l'image de la marque.
La "Beauty House" de Givenchy regroupe plusieurs univers inspirés de l'ADN créatif de la marque, tels qu'un château inspiré par la demeure du fondateur Hubert de Givenchy, un dancefloor, des jardins, une piscine et une station de métro reprenant l'esthétique de la campagne du parfum L'Interdit. Les utilisateurs peuvent créer des looks spécifiques pour leurs avatars, en utilisant des coiffures, du maquillage inspiré par les produits de la maison, et participer à des concours UGC pour remporter des accessoires et autres récompenses virtuelles.
La "Beauty House" de Givenchy évolue en fonction de la saisonnalité, avec de nouvelles options débloquées une fois que la page de présentation de la maison aura atteint les 1 000 likes. Cette initiative permet à la marque de se connecter avec une nouvelle génération de consommateurs en offrant une expérience immersive et interactive dans un univers virtuel.
The list below briefly states all of the free items that have ever been available inside of the Beauty House experience. For a more detailed look at how to obtain each item, continue reading past this list.
Before we begin, we want to mention an import menu—the UGC Quests menu. This menu will list all of the available quests that you have to complete and will live update as quests are completed. Each time that you complete one of the quests listed here, you will unlock its corresponding UGC avatar item for free.
The Prisme Libre Ear Muffs can be obtained by collecting 10 of the Givenchy logos that have been spread around the map. These logos can be found relatively easily, but some are a bit more hidden than others. If you're having trouble finding any of them, check out our brief descriptions below.
Once you've collected 10 of these logos, you should receive the corresponding UGC item!
The Husky Givenchy Backpack is unlocked after earning at least 450 points in a single ice skating round. To begin this minigame, look for the large, Givenchy-branded ice rink and approach it. Once there, begin the minigame by stepping onto the rink. To succeed in this minigame, you'll need to watch the meter on the right-hand side of your screen and time your clicks so that you click exactly when the world TAP appears. The more TAPS that you hit successfully, the more points you will earn. After earning 450 points in one game, you will earn the Husky Givenchy Backpack.
The Le Rouge Cross-body Bag (1.0 & 3.0 versions) is, in our opinion, the easiest item to obtain in this experience. To unlock it, simply enter the Givenchy subway, approach the vending machine pictured below, and hold E—doing so will claim the item!
Finally, it's time to uncover the secret item—the 4G Sunglasses. To find this item, stay in the subway and look for the photo booth pictured below that says Out of Order.
Once you've found it, walk through the photo booth's curtain—you should now be inside of a small, dark maze.
Because this maze begins to get so dark as you walk through it, it's nearly impossible to see where you're going, making it exceptionally hard to guide you through. Luckily, it isn't very long and only requires a few turns to reach the end—you shouldn't have too much difficulty maneuvering throughout it! Once you've made it to the end, the 4G Sunglasses will be waiting for you to redeem.
‍When the 4G cap was available, it could be obtained by completing the following:
In order to earn the 4G Cap, players need to compete in shows at least three times. To do this, wait for the button at the top of your screen to say Join Now, then click it.
Upon doing so, a makeover menu will open that allows you to change your Robloxian's appearance.
Once you've chosen a look that you're satisfied with, press Apply to close the menu. Then, you'll just need to wait for the show to start. To see how much longer you have left to wait, re-check the timer at the top of your screen.
When the show starts, each participating player will take to the runway to strut their stuff. After everyone has finished, players can vote on each other's look, and the top three contestants will be placed on a podium until the next show starts.
Repeat this process three times to earn the 4G Cap and its matching badge!
‍When the Irresistible Backpack was available, it could be obtained by completing the following:
The Irresistible Backpack (1.0 & 3.0 versions) can be earned by dancing on the experience's dance floor for a total of 600 seconds (10 minutes). This time doesn't have to be consecutive, so you can leave the dance floor and return at any point. Once you've completed the 10 minutes, you will automatically receive the pop-up below!
‍When the Lock Necklace was available, it could be obtained by completing the following:
The Lock Necklace was obtained exactly the same way the Prisme Libre Ear Muffs are, by finding all 10 of the Givenchy logos. The logos were even in the same exact spots!