Givenchy beauty pride gallery in Spatial

Givenchy Beauty is celebrating Pride Month 2023 with a unique digital exhibition called "Givenchy Beauty Pride Gallery" hosted on the metaverse platform, Spatial. Spatial is known as the "metaverse for cultural events" with over a million users worldwide.

The "Givenchy Beauty Pride Gallery" was crafted in collaboration with three LGBTQIA+ digital artists who each created a piece reflecting the spirit of Pride Month and the brand's ethos of inclusivity. The selected artists not only share the same values but also represent the brand's commitment to promoting individual freedom.

The digital exhibition in Spatial features an immersive 3D environment, designed in Givenchy's signature colors. It showcases floating white marble islands interconnected by a black lacquer ramp. The setting is hyper-realistic yet dreamlike, enhancing the ephemeral nature of the art gallery.

The exhibition offers an interactive experience to the visitors. As they explore the artworks, they can collect hidden elements on each artist's island. The hunt for these hidden elements could result in winning an exclusive prize. The intention is to make the visitors engage with the artworks on a deeper level.

Givenchy Beauty's foray into the metaverse is in line with the brand's longstanding association with the art world. The brand's founder, Hubert de Givenchy, was an art enthusiast and the brand has been supporting emerging creative talents since 2021 through the Via Ferrata, a preparatory class at the Paris School of Fine Arts. Additionally, the brand consistently supports the LGBTQIA+ community, especially during Pride Month.

The "Givenchy Beauty Pride Gallery" exhibition was accessible on Spatial from June 22nd to July 6th, 2023.