Chunky FuelUp

Chunky FuelUp is a branded virtual gaming experience hosted inside Fortnite Creative, created by Campbell's Chunky in partnership with Spark Foundry and Beyond Creative. The experience is built around three unique challenges to test players' speed, agility, and accuracy, each one incorporating an elements of American football:

• The Spicy Soup Sprint (running)
• The Protein Power Course (juking)
• The Hearty Hail Mary (throwing)

Players can compete in the challenges individually or as part of a team, and their scores are tracked on a leaderboard. The overall winner, determined through a live final event on Twitch, will be named the 'Chunky MVP' and win a variety of prizes, including signed NFL merchandise, tickets to NFL games, and a name-check from super star Twitch streamer and YouTuber Nickmercs.

The Chunky FuelUp experience also includes a number of other features, such as:

• A dedicated website where players can share their high scores and earn additional prizes
• A live stream of the final event on Twitch
• A social media campaign with the hashtag #ChunkyFuelUp

The Chunky FuelUp experience is a unique way for Campbell's Chunky to reach football fans and promote its brand. The experience is engaging, interactive, and social, and it offers players a chance to win exciting prizes.

Here are some additional details about the experience:

• The experience was available from January 11 to February 3, 2023.
• The experience was open to players aged 18 and over.
• The experience could be played on any platform that supports Fortnite Creative.
• The experience was promoted through a digital-first campaign led by a hero spot which dropped on January 11.

The Chunky FuelUp experience was a success, with over 1 million players participating. The experience was praised for its engaging gameplay, its social features, and its promotion of Campbell's Chunky brand.