Carrefour "The Healthy Map"

Carrefour has launched an innovative marketing campaign to promote healthy eating and highlight its initiatives in support of food transition. As part of this partnership, Carrefour created "The Healthy Map", an exclusive in-game map that allows players to regain their virtual health by eating fruits, vegetables, and fish instead of resorting to the game's traditional health kits.

The launch of this map continues Carrefour's commitment campaign for healthy eating, which began several years ago with initiatives such as the Black Supermarket, Act for Food, and Loop. "The Healthy Map" provides players with a glimpse of what the future Carrefour hypermarket might look like, complete with electric charging stations, trucks running on biomethane, responsible fishing areas, fields of organic fruits and vegetables, and a farm dedicated to animal welfare.

This initiative also aims to attract a younger audience and enhance Carrefour's brand image as a company committed to environmental protection and the promotion of a healthy lifestyle.

The partnership with Fortnite is an example of influencer marketing, which involves leveraging the popularity of an influencer or media to promote a product or idea. In this case, the influencer Teeqzy will broadcast "The Healthy Map" on his Twitch channel, which has over 2.7 million subscribers, allowing Carrefour to reach a vast and young audience.