BMW Motorrad Metaride in Spatial.io

The BMW Motorrad MetaRide is an immersive digital experience developed by BMW on the Spatial.io platform that provides an interactive, virtual reality space for motorcycle fans to explore. The main focus of the MetaRide experience is the newly released BMW CE 02, an innovative electric vehicle that's neither an e-motorcycle nor an e-scooter, but rather an "eParkourer", designed especially for urban environments.

Users of the MetaRide can step into a virtual world and:

1. Learn all about the CE 02's design and technical features.

2. Participate in a virtual test ride of the CE 02, traversing through various themed levels.

3. Interact with other MetaRiders within the virtual space.

4. Engage in mini-games and activities such as playing basketball or collecting tokens.

5. Earn rewards, including a unique CE 02 jacket for their avatar.

The virtual space will mirror a real-world environment and will be gradually expanded to include more products in the future. This platform acts as a meeting point for fans and the BMW Motorrad brand. The world premiere of the BMW CE 02 was partly held within this virtual reality space, with the real world and the virtual world interacting with each other.

Finally, the virtual BMW Motorrad products displayed within the MetaRide are protected against imitation, as BMW AG has extended its trademark protection to cover virtual goods such as vehicles and clothing.

Overall, the BMW Motorrad MetaRide represents a new, exciting way for fans to engage with the brand and its products in a virtual environment, and promises to bring further interactive and immersive experiences in the future.