AvèneLand : Avène x Roblox

Avèneland designed as a unique educational experience where participants can learn about skincare while enjoying a gaming experience. The virtual world is centered around Avène's core mission of promoting sun protection awareness from a young age, emphasizing the importance of safeguarding the skin against harmful UVA/B rays and blue light, which is mainly emitted by the sun and contributes to premature skin ageing​.

The backdrop of Avèneland is set within the enchanting terrain of the Avène impervium, a scenic area between forests and mountains where rainwater infiltrates the ground to become the thermal spring water of Avène, eventually emerging at the Saint-Odile spring​. This scenario sets the stage for the gaming and learning experience, offering a visually rich environment that mirrors the natural essence of Eau Thermale Avène.

Gameplay Mechanics:

The Avèneland experience features a game called the "Bluelight Summer Challenge."

1. Race Initiation: Players begin by crossing the starting gate, signaling the start of a race against time.
2. Blue Light Avoidance: As players navigate through the game, they are to avoid areas illuminated by blue light to prevent losing lives.
3. Sunscreen Collection: To gain lives and speed, players are tasked with collecting as many tubes of sunscreen as possible.
4. Checkpoint Navigation: Players need to complete their race by passing through a series of checkpoints.
5. Score Improvement and Reward Accumulation: Players are encouraged to play again to improve their scores and win rewards.

The gameplay is structured to be both fun and educational, offering insights into the importance of sun protection and the effects of blue light on the skin, all while engaging players in a vibrant and interactive environment​.