Ariana Grande x Fortnite

This collaboration results in the creation of a skin featuring Ariana Grande, which is put up for sale in the game's store. Fans of the singer can thus feel closer to her by using her character in the game. This can contribute to strengthening players' engagement with the game and increasing their loyalty.

The free rewards offered to players who complete challenges and quests as part of the Rift Tour are also a key element of the marketing strategy. Indeed, this encourages players to play more and engage with the event. Rewards include the Cosmic Hugs loading screen, the Rift Master spray, and the Cuddly Clouds emoticon. Anyone participating in the Rift Tour will also receive the commemorative Cuddly Clouds umbrella.

In addition, additional rewards are offered to Fortnite Club members. Active members who log in between August 5 at 4 PM and August 9 at 4 PM will receive the Rainbow Clouds umbrella, the Skye at the Top loading screen, and a Rift Tour-themed banner. This marketing strategy aims to encourage players to subscribe to the club to benefit from exclusive privileges. This strengthens the community of loyal players and can increase Fortnite's revenue.