Adidas integrations in Roblox

Pop-Up Stores and UGCs :‍

Instead of creating a standalone experience, Adidas chose to integrate a pop-up store into 7 games for one month (December 6 - January 6).

Adidas opted for the simplest option. In each game, Adidas integrated the same standard pop-up store. This allowed them to reduce the cost of setup across the seven experiences

These stores offer official digital clothing and bespoke outfits, allowing Roblox users to customize their avatars with Adidas items like the Firebird tracksuits​​​​.

Daily Active Users per Game on Average :

• Princess dress up Obby : 𝟱𝟬𝗸‍
• Cotton Obby! : 𝟭𝟬𝟬𝗸‍
• Seaboard City : 𝟭𝟳𝟱𝗸‍
• Theme Park HeideLand : 𝟴𝟬𝗸‍
• Noob Train : 𝟭𝟯𝟬𝗸‍
• Dream Island : 𝟲𝟱𝗸
• Ultimate Ragdoll Playground : 𝟭𝟮𝟬𝗸

Collaboration with Rush Bogin (Rush X) :

Adidas collaborated with Rush Bogin to create limited-edition user-generated content (UGC). The pieces include items like the Adidas Oversized Trefoil Cross-Body Bag, Trefoil Crown with Halo, Black Hair with Beanie Headphones, and more. The first 10,000 packs of the Adidas x Rush X collection are available for free, after which prices range from 85 to 500 Robux​​.